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1. Book Eating the big fish : how challenger brands can compete against brand leaders

by Morgan, Adam.

Publisher: New York : John Wiley, 1998Availability: Copies available for loan: [HF5415.15.M67 1998 ] (3). Actions: Add to cart
2. Book The PDMA handbook of new product development

by Rosenau, Milton D.

Publisher: New York : John Wiley and Sons, 1996Availability: Copies available for loan: [HF5415.153 P35 1996] (4). Copies available for reference: [HF5415.153 P35 1996] (1 ).
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